Starting a Soft Drinks/Beer Dealership Business

Filipinos are generally friendly and happy people. This has been a common observation of other nationalities that I have a chance to work in Dubai. Our happy culture can be seen within our birthday parties, fiesta celebrations, weddings, Christmas & New Year’s parties, and even a simple weekend karaoke gathering.

In every celebration, aside from food, drinks can’t be missing. Filipinos love to drink, be it soft drinks (cola) or strong drinks (beer, rum, etc.). Hence a bottled drink dealership is a promising business in the Philippines.

In 2012, we opened our soft drinks & beer dealership business. For the past 5 years, we have been through ups and downs. This business is not as easy as it looks. This requires physical strength and is best if being managed by men with willpower and endurance.


This is a delivery and distribution business, and it doesn’t require an area with substantial foot traffic. In fact, we are operating our business at our house. All you need is a place with adequate space to store cases of drinks on a massive scale. Your operation is chiefly focused on delivering the cases to sari-sari stores, canteens, and restaurants.


A substantial amount of money is required for this business. A case of San Mig Light costs P635 on average. If you order 100 cases, you need to shell out P63, 500 in just one unloading. This is merely the cost of the content. The bottles & cases have separate values. If you have no bottles & cases ready, then you have to pay for a deposit of approximately P115 a case. Hence, if you ordered 100 cases, you will pay P11500 for the deposit. Then a total of P75000 is needed to acquire 100 cases.


A bottling company like San Miguel taps another company responsible for distributing its products. This company is called a distributor. As a direct dealer of bottled drinks, you will get your supplies from the distributor. When you obtain your supplies from a direct dealer, you are then called a sub-dealer. As a young entrant in this business, you can be a direct dealer or a sub-dealer depending on your capital.

In some companies like RC Cola & Pepsi, we can get our supplies directly from their plants.

While Coca-Cola requires franchising for you to be able to exclusively distribute their products.

(Notice: I will not be able to provide contacts of distributors/suppliers mainly because there are different suppliers on each locality)


You have to hold licenses to operate your business. You only need to visit your municipal or city hall to get these permits. There you will be guided accordingly with a step by step procedure. This involves getting clearances from the Barangay, DTI, sanitary department, PNP, and Bureau of Fire Protection.

Bottles & Cases

Apart from the content, you need to invest in bottles & cases, or else you will find it a huge burden to pay deposits on every delivery from your supplier. You can purchase bottles & cases from the distributor.

Delivery Personnel

The success of your business depends significantly on the delivery personnel that you employ. The person should be honest and can be entrusted with money. There were instances that our delivery boy declared that he lost his sales that day then for us to find out afterward that the money was never lost. He stole the money.

Your staff should be diligent in selling your products. In this business, it is scarce to get a delivery boy that would stay longer at the job is strenuous, and the pay can be lower than average.

Delivery Vehicle

You need to place a portion of your starting capital to buy a delivery vehicle. As a start-up dealer, the cheapest mode of delivery is a tricycle. But if you have enough money, then it is still best to acquire a small delivery truck. Based on our experience, this is the best and the most effective delivery tool.


Although this business demands an enormous capital, the earnings derived from it is relatively low. The markup margin per case of soft drinks is 7-9 pesos only. Profit from beers is somewhat higher. Success in this business depends upon the volume of cases being sold.


EarnPeso holds no control over your financial fate. It is here as a guide. Exercise prudence in every investment or business you undertake, and success will follow.

I hope this article encourages you to start your own business/investment. Click the links for Business Ideas and Investment Options for more insightful essays.

Chat with me

I have ventured into an e-commerce business (online selling) that you might also be interested in setting up. You can visit our website at, where you can have a chat with me (just select Contact Us), and I will be more than willing to entertain your questions regarding this post and e-commerce.

Author: Jundril Colita

Jundril Colita is a Filipino expatriate based in Dubai. An entrepreneur/investor and a minimalist who loves traveling.

52 thoughts on “Starting a Soft Drinks/Beer Dealership Business”

  1. Great help.! Plano k po maging sub dealer this year nkausap kna rin ang tag coca cola. Ofw din po ako at sna mgwork out ang negosyong to khit wla ako don.


    1. Hi Fe, it’s better to try. Make sure na mapagkkatiwalaan mo ang hahawak. Ang maganda sa negosgo na yan madaling bilangin ang inventory. So makikina mo kung di b nawawala ang puhunan.


  2. Sir Jundril, sa Coke litro per case, magkano ang kuha sa dealer tapos magkano ang srp ng per litro pati na rin Coke kasalo size. Kasi gusto ko nang magsimula sa ganitong negosyo. Maaari mo ba akong mabigyan ng mga idea sa mga presyo.


    1. Hi Robert, sa ngayon wala kaming coca-cola products. Meron kmi dati pero binitawan na namin. Sa negosyong ito maliit lang ang kita per case ranging from 4-7 pesos. Depende yan sa area nyo. Ang presyo kc is being dictated by competition. Kaya mas maganda kung mas marami kang customers para mas marami kang maibebenta.


    2. Good day sir Jundril, Sa San Miguel Beer po, magkano ang bentahan per case at srp po ng RH500ml, RHlitro, RHstallion, SanMig Light, Flavoured Beer at pale pilsen ngayon. kasi kukuha na rin ako ng mga yan para maibenta dito sa lugar ko, Mabenta ang beer dito sa amin eh kaya kukuha na rin ako. Good Bless Po sir…


  3. Good day sir Jundril, Sa San Miguel Beer po, magkano ang bentahan per case at srp po ng RH500ml, RHlitro, RHstallion, SanMig Light, Flavoured Beer at pale pilsen ngayon. kasi kukuha na rin ako ng mga yan para maibenta dito sa lugar ko, Mabenta ang beer dito sa amin eh kaya kukuha na rin ako. Good Bless Po sir…


  4. Hi sir, San po pwd mag inquire na maging dealer ng beverages… ano po mga requirements para makapag operate?


  5. Hello po. Gusto ko po sana mag dealer, pero marami Po akong tanong. You have a personal contact po para direct na po ako maka ask sa inyo?


  6. Hi Sir, pwede po ba ako magbenta ng san miguel products specially redhorse meron po kasi ako alam na nagbebenta ng mas mababa kaysa dun po sa mga umiikot dito na nagdedeliver. Kung pwede po kailangan ko pa rin po ba ng mga permit. Mag try po sana ako mga several cases muna. Thanks.


  7. Sir magkano ang halaga kong mag start ka ng ganitong klasing bsness at ano bang magandang umpisahan isa lang ba munang brand or mix na ang pasokin agad beer at mga sotfdring,my lugar kasi ako lupa n bakanti malapit lang sa highway kaso lang nasa probinsya sir kalibo aklan anong maadvice mo saakin sir kc gusto kong magbusiness ng ganito sir tnx .


    1. Hi Isaias,
      100K pede na sir kung may small delivery elf or 2-3 tricycles ka na. Mas malaki ang kita sa beer. Focus lang kami sa San Miguel. Pero depende p rin sa area nyo at sa competition.


  8. Sir/mam
    Gud day po pwde po ba akong maging dealer or re seller ng alak, softdrink etc. Ng products nyo
    From lipa city po ako
    09480305994 ang cp no ko baka pwde nyo po ako tawagan
    Salamat po


    1. Hi Marie, sa Montalban Rizal ang location namin. Malayo na po kayo. Check mo na lang sa area ninyo. For sure may mga suppliers jan. Bantayan mo ung mga nagdedeliver sa mga dealers jan then tanong mo lng.


  9. Hello Sir inquire Lang po ako pwede po Ba ako magstart Ng P20k assorted soft drinks at alak? Maganda po Kasi location ko po dito Kaya naisipan ko mag start Na mag dealer.pls reply thank you.


  10. hi po,balak ko pomag bussiness.gusto ko po sana soft drinks at beer dealer.taga san jose city nueva ecija po area ko.saan po ako pwede mag inquire.hope po na matulungan nyo po ako.thank you in advance po.


    1. hi sir jundril wala po ba kayo number or kakilala po na pwede ko makausap.thank you po.


    2. hi sir jundril wala po ba kayo number or kakilala po na pwede ko makausap.thank you po.


    3. Hi Juvy, iba kc ang area nyo. Wala akong kakilala. Tsaka ung mga dealer jan sa inyo di yan nila ibibigay ang contact nila. Kaya need mong kausapin ng patago ang supplier nila para bigyan kayo ng stocks.


  11. Hello mr Manuel colita, tuwang tuwa ako habang binabasa ko ang Site mo. Ikaw yong taong hinahanap ko para matanungan kasi pangarap ko mag Business talaga ng ganito, kaya sana matulungan mo ako kung saan pwedi bumili ng whole sale at ako ang mag distribute sa mga maliit na tindahan. Matnog sorsogon kami. Salamat.


  12. Hi po, Sana matulungon nyo ako ..alcoy area po ako ..gusto ko po mag dealer ..magkano po Ang pohonan sa beer at magkano Ang deposit sa case ..Sana matulungon nyo ako . Willing to ako magbigay sau kahit kunti..Basta matulugan nyo ako at ma guide.


  13. Gud pm sir jundril.. Mgkno po rh500, sml, pilsen sa inyo.balak kopo sna magsub dealer dito samin.tiga montalban rizal rin po ako, san po kyo sa montalban? Ask ko n rin ilng case para maka avail ng sub dealer price.TIA po😊


  14. good po pwede po ba ako makahingi ng price list kung magkano puhunan at magkano bentahan sa retail salamat po


  15. Hi po sir gsto ko na rin umpishan ganitong business kht mgsimula s maliit po kya need ko dealer o ahenti kung saan ako kukuha ngproducts ko mangaldan pangasinan area po .thanks


  16. Hello interested po ako sa ganitong business..pwede po ba mgrequest ng pricelist..puhunan at un bentahan po


  17. Gud pm sir, taga Aguilar, Pangasinan po ako at gusto ko itanong kong may meron kayo mai reccomend na supplier or dealer ng mg beers na mura sa parte ng Pangasinan. Salamat po and more power.


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